QRodes

February 14, 2010

I mean QR Codes!

I’m learning a lot so far this year and one of the cooler things I have discovered are QR Codes. These are cool! The U.S. is a bit behind the times where technology and advertising are concerned, but the possibility for creative types to utilize this kind of techy stuff is simply endless. I’m ruminating on a handful of ideas for them now … some serious and some silly … all with a point.

Here’s an example of a QR Code that will direct you to my website.

(Get the phone app here)

The following are some examples of how different industries have incorporated QR Codes into their campaigns:  The Pet Shop Boys, Google, Starbucks, Pepsi, Coca Cola (Japan), Northwest Airlines (Tokyo).

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